When creating a website, there are two important considerations – making your pages as user friendly as possible and making those pages easily read by search engines. It can be difficult to accommodate both concepts, especially if you are looking to make your pages interactive in some way, or if you are looking to make..
The world of the Internet can be confusing for those who are unfamiliar with the terminology. One term that does cause confusion is “cache”. Some people may think of the cache behind their browser that they frequently empty to gain disc space. Others will think of the cache that a search engine holds – really..
One of the most underused tools a website owner has at their disposal is that of page compression. When a user clicks on a link, their browser sends a request to the web page at the end of that link. The website then neatly packages the page and sends it through to the user’s browser..
When it comes to external links, what is the best way to produce solid long-lasting SEO benefits? First, let’s clarify what is meant by “external links.” Are we talking about links to point out from your website or links to are offsite and point in? Both could be considered external links. Outbound Links Best Practices..
One best practice for SEO that trips up a lot of new search engine optimizers and webmasters is internal domain linking. It’s not difficult and to a large degree the methods are similar to those of building inbound links. The search engines look at several criteria for determining the value of an internal link. They..
Did you know that search engines are actually blind? Now, I know many people would question that statement, but to a certain extent, it’s true. Sure, search engines can read and interpret text, but that’s it. A search engine cannot ‘see’ an image, or ‘view’ a video. You could have a picture of a horse..
The relationship between Favicons and SEO is really not a known factor. The general consensus is that Favicons don’t affect your search engine ranking directly, however, it’s the indirect effect that is often ignored. To begin with, let’s look at what a Favicon is and how to create an effective Favicon. When viewing a web..
In the early days of the Internet, web pages were often created using tables for every element on a page. The overall look was good, and in most cases, browser friendly. However, making changes on a page could be a nightmare with programmers having to wade through hundreds of lines of code, often rewriting whole..
With the changes at Google, putting an SEO plan together is more important now than it has ever been. If you were starting to climb the web pages at the major search engines, but the recent changes have brought you down, you can get back into one of the top spots. Engines like Google have..
When you decide that you want to dedicate yourself to marketing your website and social media pages as much as you can, you have to understand how to market your company. You don’t want to just have space that you occupy on the web, but you want to be a brand. Establishing your brand is..